During the 2014 Indian general elections, technology was widely used for candidate and party campaigns. The purpose of these technology-driven campaigns was to help voters make more informed decisions before casting their votes. Voter responses to these campaigns continuously helped individual candidates and political parties (via their technology teams and consultants) to rework messaging till the very end.

On Friday, May 23rd, HasGeek and The Centre for Internet and Society are organizing three presentations followed by an interactive Q&A session to understand how technology spurred campaigns during the 2014 elections, and how voters will have to get smarter just as parties are becoming smart in reaching out to them.


Time Sessions
05:30 PM - 06:00 PM Snacks and Tea
06:00 PM - 06:15 PM Introductions - HasGeek, CIS, The Fifth Elephant
06:15 PM - 06:45 PM

talk: Campaigning in the pre-Internet and Internet Era

Vijay Grover

06:45 PM - 07:15 PM

talk: Technology-driven campaigning

Viral Shah

07:15 PM - 07:45 PM

talk: Tools used for powering campaigns and attracting volunteers

BG Mahesh

07:45 PM - 08:15 PM Q&A session


Centre for Internet and Society, Bangalore

Centre for Internet and Society, Bangalore


23 May 2014, 05:30AM - 08:15PM


Centre for Internet and Society (CIS),
No. 194, 2nd C Cross, 4th Main
Opp. Domlur Club, Domlur 2nd stage,
Bangalore, 560034, India

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Run-up event series