National elections 2014: how technology powered campaigns
23 May 2014 Centre for Internet and Society, Bangalore
During the 2014 Indian general elections, technology was widely used for candidate and party campaigns. The purpose of these technology-driven campaigns was to help voters make more informed decisions before casting their votes. Voter responses to these campaigns continuously helped individual candidates and political parties (via their technology teams and consultants) to rework messaging till the very end.
On Friday, May 23rd, HasGeek and The Centre for Internet and Society are organizing three presentations followed by an interactive Q&A session to understand how technology spurred campaigns during the 2014 elections, and how voters will have to get smarter just as parties are becoming smart in reaching out to them.
Campaigning in the pre-Internet and Internet Era [ talk ]
Vijay Grover, founder of Bangalore Media Foundation and television journalist since 17 years, will compare the past and present to explain how internet technologies have changed campaigning stratgies. Grover will argue that voters need to get smart in sifting information and making choices as more and more parties use social media and information technologies in reaching out to them.
Technology-driven campaigning [ talk ]
Viral Shah, part of Nandan Nilekani's campaign management team, will talk about how India is placed in the global scene with respect to technology-driven political campaigns. Viral will also discuss how to design a campaign with technology and how technology was used to power Nilekani's campaign.
Tools used for powering campaigns and attracting volunteers [ talk ]
BG Mahesh, founder and managing director at Oneindia.in, will talk about the tools used during the Narendra Modi-led BJP's Mission272+ digital campaign and the India 272+ platform. Apart from informing voters about the candidate, volunteers were also enlisted through the India272+ Platform. BG Mahesh will throw light on how digital technologies made this possible.
05:30 PM - 06:00 PM
Snacks and Tea
06:00 PM - 06:15 PM
Introductions - HasGeek, CIS, The Fifth Elephant
06:15 PM - 06:45 PM
talk: Campaigning in the pre-Internet and Internet Era
06:45 PM - 07:15 PM
talk: Technology-driven campaigning
07:15 PM - 07:45 PM
talk: Tools used for powering campaigns and attracting volunteers
07:45 PM - 08:15 PM
Centre for Internet and Society, Bangalore
23 May 2014, 05:30AM - 08:15PM
Centre for Internet and Society (CIS), No. 194, 2nd C Cross, 4th Main Opp. Domlur Club, Domlur 2nd stage, Bangalore, 560034, India
Interested in attending? Please login. You can use your existing Twitter or Google account, and if you have previously voted on a session proposal or attended a hacknight, you already have a HasGeek account.